Code: 01884879

PR-Beratung

Name: PR-Beratung
Brand: UVK
SKU: 01884879
Price: 46.25 EUR
Availability: InStock
Author: Reinhold Fuhrberg
ISBN: 9783867642477

by Reinhold Fuhrberg

Language: German
Binding: Paperback
Number of pages: 494
Publisher: UVK, 2010
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46.25 €

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Book synopsis

Dienstleistungen von PR-Agenturen haben einen wichtigen Stellenwert in der PR. Umso wichtiger ist es für Mitarbeiter auf Agentur- wie Kundenseite, die Ziele, Möglichkeiten und Grenzen des Gegenübers zu kennen.§§Das Buch erklärt Bewertungs- und Entscheidungsprozesse in den Arbeitsbeziehungen zwischen PR-Agenturen und Kundenorganisationen. 80 Agentur-Berater und Kunden sowie weitere Experten geben in Interviews tiefe Einblicke in den Prozess der Zusammenarbeit, von der Ermittlung des Dienstleistungsbedarfs bis zur Evaluation; sie berichten über Erfolgs- und Qualitätskriterien, Konfliktfelder und ihre beruflichen Rollen.§§Der Autor promovierte mit vorliegender Arbeit 2009 an der FU Berlin.

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Medien, Kommunikation Kommunikationswissenschaft

46.25 €

Full title: PR-Beratung
Subtitle: Qualitative Analyse der Zusammenarbeit zwischen PR-Agenturen und Kunden. Diss.
Author: Reinhold Fuhrberg
Language: German
Binding: Paperback
Number of pages: 494
EAN: 9783867642477
ID: 01884879
Publisher: UVK
Weight: 650 g
Dimensions: 220 × 145 × 26 mm
Date of publishing: 12. April 2010