Code: 06714823

Practical Guide to CRM

Name: Practical Guide to CRM
Brand: Taylor & Francis Ltd
SKU: 06714823
Price: 67.97 EUR
Availability: InStock
Author: Janice Reynolds
ISBN: 9781578201020

by Janice Reynolds

Language: English
Binding: Paperback
Number of pages: 304
Publisher: Taylor & Francis Ltd, 2002
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67.97 €

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Book synopsis

In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.