Practical Marketing Planning / Najlacnejšie knihy
Practical Marketing Planning

Code: 01327071

Practical Marketing Planning

by John Cooper

This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principl ... more

73.24 €

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Book synopsis

This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

73.24 €

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