Code: 04881386

Price is Wrong

Name: Price is Wrong
Brand: John Wiley & Sons Inc
SKU: 04881386
Price: 23.73 EUR
Availability: InStock
Author: Sarah Maxwell
ISBN: 9780470139097

by Sarah Maxwell

Language: English
Binding: Hardback
Number of pages: 256
Publisher: John Wiley & Sons Inc, 2008
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Book synopsis

Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

Book details

Book category Books in English Economics, finance, business & management Economics Microeconomics

23.73 €

Full title: Price is Wrong
Subtitle: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Author: Sarah Maxwell
Language: English
Binding: Hardback
Number of pages: 256
EAN: 9780470139097
ISBN: 0470139099
ID: 04881386
Publisher: John Wiley & Sons Inc
Weight: 446 g
Dimensions: 236 × 159 × 25 mm
Date of publishing: 08. February 2008