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Book synopsis

A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors

In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.

Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company:

• Finding and testing product market fit
• Creating and refining your product
• Selling and marketing your new solution
• Hiring your team and building your culture
• Mobilizing financial, legal, and compliance functions
• Pitching investors and securing funding

Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.
 

Book details

• Full title: Problem Hunting
• Subtitle: The Tech Startup Textbook
• Author: Brian Long
• Language: English
• Binding: Hardback
• Number of pages: 256
• EAN: 9781510777965
• ID: 43370393
• Publisher: Skyhorse Publishing
• Weight: 446 g
• Dimensions: 229 × 152 mm
• Date of publishing: 07. December 2023

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