Code: 17038684
Project 2000 - Final Chapter: The Rise and Fall of Oldsmobile Division of General Motors
by Robert J Horvath
Using Oldsmobile's own description, "Project 2000- Final Chapter," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story ... more
- Language:
English - Binding: Paperback
- Number of pages: 172
Publisher: Createspace Independent Publishing Platform, 2010
- More about this
20.57 €
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Book synopsis
Using Oldsmobile's own description, "Project 2000- Final Chapter," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best sale
Book details
20.57 €
- Full title: Project 2000 - Final Chapter: The Rise and Fall of Oldsmobile Division of General Motors
- Author: Robert J Horvath
- Language: English
- Binding: Paperback
- Number of pages: 172
- EAN: 9781453693490
- ISBN: 1453693491
- ID: 17038684
- Publisher: Createspace Independent Publishing Platform
- Weight: 308 g
- Dimensions: 254 × 178 × 9 mm
- Date of publishing: 16. September 2010
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