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Book synopsis

Promoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarising 'what really works' and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximise the success of your sustainable behaviour initiative -- in households, when commuting, in the workplace and beyond. By looking beyond individual behaviours to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Promoting Sustainable Behaviour
• Author: Adam Corner
• Language: English
• Binding: Paperback
• Number of pages: 62
• EAN: 9781909293120
• ISBN: 9781909293120
• ID: 08868017
• Publisher: Do Sustainability
• Weight: 112 g
• Dimensions: 210 × 151 × 5 mm
• Date of publishing: 01. November 2012

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