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Book synopsis

This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findingsfrom the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on emperical evidence.

Book details

Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Full title: Public Relations Research
• Subtitle: European and International Perspectives and Innovations
• Author: Ansgar Zerfaß, Betteke van Ruler, Krishnamurthy Sriramesh
• Language: English
• Binding: Hardback
• Number of pages: 449
• EAN: 9783531156026
• ISBN: 3531156020
• ID: 01553094
• Publisher: Springer Fachmedien Wiesbaden
• Weight: 863 g
• Dimensions: 244 × 170 × 28 mm
• Date of publishing: 11. April 2008

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