You might also like

Availability alert

More about Public Relations Writing and Media Techniques

• Book details
• Synopsis
• Trending among others

You get 261 loyalty points

Book synopsis

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.

Book details

Book category Books in English Language Language teaching & learning (other than ELT) Language learning: specific skills

• Full title: Public Relations Writing and Media Techniques
• Subtitle: Pearson New International Edition
• Author: Dennis Wilcox
• Language: English
• Binding: Paperback
• Number of pages: 472
• EAN: 9781292040738
• ISBN: 1292040734
• ID: 02382117
• Publisher: PEARSON Education Limited
• Weight: 1170 g
• Dimensions: 214 × 276 × 15 mm
• Date of publishing: 01. November 2013

Trending among others

---

---

---