Code: 15186404
Red Ocean Traps (Harvard Business Review Classics)
by W. Chan Kim, Renee a. Mauborgne
From the authors of Blue Ocean Strategy comes a framework for avoiding spaces where competition is bloody (red oceans) and moving to uncontested new spaces with ample potential (blue oceans).
- Language:
English - Binding: Paperback
- Number of pages: 64
Publisher: Harvard Business Review Press, 2017
- More about this
9.17 €
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Book synopsis
From the authors of Blue Ocean Strategy comes a framework for avoiding spaces where competition is bloody (red oceans) and moving to uncontested new spaces with ample potential (blue oceans).
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
9.17 €
- Full title: Red Ocean Traps (Harvard Business Review Classics)
- Author: W. Chan Kim, Renee a. Mauborgne
- Language: English
- Binding: Paperback
- Number of pages: 64
- EAN: 9781633692664
- ISBN: 1633692663
- ID: 15186404
- Publisher: Harvard Business Review Press
- Weight: 58 g
- Dimensions: 173 × 117 × 5 mm
- Date of publishing: 20. June 2017
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