Code: 16351039
Reinventing the Latino Television Viewer
by Christopher Chavez
This book examines language ideologies and market exploitation in the television industry. Television networks owned by large media conglomerates are trying to reach U.S. Latino viewers with English-language programming. As these ... more
- Language:
English - Binding: Paperback
- Number of pages: 182
Publisher: Lexington Books, 2017
- More about this
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Book synopsis
This book examines language ideologies and market exploitation in the television industry. Television networks owned by large media conglomerates are trying to reach U.S. Latino viewers with English-language programming. As these networks enter Hispanic television, they redefine the Latino audience to closely resemble the mainstream population.
Book details
Book category Books in English Society & social sciences Society & culture: general Social groups
67.15 €
- Full title: Reinventing the Latino Television Viewer
- Subtitle: Language, Ideology, and Practice
- Author: Christopher Chavez
- Language: English
- Binding: Paperback
- Number of pages: 182
- EAN: 9781498506656
- ISBN: 9781498506656
- ID: 16351039
- Publisher: Lexington Books
- Weight: 277 g
- Dimensions: 229 × 152 × 14 mm
- Date of publishing: 24. July 2017
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