Relationship Marketing in the Digital Age / Najlacnejšie knihy
Relationship Marketing in the Digital Age

Code: 20330768

Relationship Marketing in the Digital Age

by Robert Palmatier, Lena Steinhoff

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. D ... more

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Book synopsis

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of t

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