Code: 06748753
Representing Consumers
by Barbara Stern
Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, ... more
- Language:
English - Binding: Paperback
- Number of pages: 416
Publisher: Taylor & Francis Ltd, 1998
- More about this
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Book synopsis
Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry.
Book details
Book category Books in English Society & social sciences Society & culture: general Social issues & processes
63.78 €
- Full title: Representing Consumers
- Author: Barbara Stern
- Language: English
- Binding: Paperback
- Number of pages: 416
- EAN: 9780415184144
- ISBN: 9780415184144
- ID: 06748753
- Publisher: Taylor & Francis Ltd
- Weight: 770 g
- Dimensions: 234 × 156 × 28 mm
- Date of publishing: 24. September 1998
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