Code: 02075314

Responsible Communication

Name: Responsible Communication
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 02075314
Price: 51.90 EUR
Availability: InStock
Author: Gabriele Faber-Wiener
ISBN: 9783642389412

by Gabriele Faber-Wiener

Die Autorin untersucht PR und Unternehmenskommunikation unter dem Aspekt von Glaubwürdigkeit, Vertrauen und Legitimation und entwickelt daraus ein Konzept, das einen offenen, selbstkritischen Diskurs anstatt einer einseitigen Posi ... more

Language: German
Binding: Paperback
Number of pages: 119
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2013
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Book details

51.90 €

Full title: Responsible Communication
Subtitle: Wie Sie von PR und CSR-Kommunikation zu echtem Verantwortungsmanagement kommen
Author: Gabriele Faber-Wiener
Language: German
Binding: Paperback
Number of pages: 119
EAN: 9783642389412
ISBN: 3642389414
ID: 02075314
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight: 260 g
Dimensions: 170 × 243 × 14 mm
Date of publishing: 10. September 2013