Code: 20363977
Retail Marketing Management
by Dhruv Grewal
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experi ... more
- Language:
English - Binding: Hardback
- Number of pages: 200
Publisher: SAGE Publications Ltd, 2018
- More about this
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Book synopsis
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement. Due to the influence of online shopping,..
Book details
196.69 €
- Full title: Retail Marketing Management
- Subtitle: The 5 Es of Retailing
- Author: Dhruv Grewal
- Language: English
- Binding: Hardback
- Number of pages: 200
- EAN: 9781526446848
- ID: 20363977
- Publisher: SAGE Publications Ltd
- Weight: 56 g
- Dimensions: 242 × 170 × 15 mm
- Date of publishing: 28. December 2018
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