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Book synopsis

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also gives a provocative pointer to future directions and trends in reception research and qualitative analysis.

Book details

Book category Books in English Society & social sciences Society & culture: general Cultural studies

• Full title: Rethinking the Media Audience
• Subtitle: The New Agenda
• Author: Pertti Alasuutari
• Language: English
• Binding: Hardback
• Number of pages: 224
• EAN: 9780761950707
• ISBN: 0761950702
• ID: 04685490
• Publisher: SAGE Publications Inc
• Weight: 506 g
• Dimensions: 234 × 159 × 25 mm
• Date of publishing: 31. August 1999

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