Code: 32854438

Révolution relation

Name: Révolution relation
Brand: Editions L'Harmattan
SKU: 32854438
Price: 13.99 EUR
Availability: InStock
Author: Stéphane Lautissier
ISBN: 9782296069206

by Stéphane Lautissier

Language: French
Binding: Paperback
Number of pages: 160
Publisher: Editions L'Harmattan, 2022
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Book synopsis

Ce livre propose, en s'appuyant sur de nombreux exemples d'expérimentation, de définir un nouveau modèle de création de valeur adaptée aux enjeux modernes pour aider les marketers et les communicants à sortir de leur logique de gestion et cultiver la notion de valeur en profondeur. En ce sens, il s'agit de prolonger les expérimentations initiées pour accompagner le marketing dans sa révolution, et de l'aider à devenir relationnel (relation aux autres, à l'environnement, à ses projets, à soi-même).