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Book synopsis

In an age of connection supercharged by the Internet, we often assume that more people online means a smaller, more cosmopolitan world. In reality, it is easier to ship bottles of water from Fiji to Atlanta than it is to get news from Tokyo to New York. In Rewire Ethan Zuckerman draws on contemporary research in psychology, sociology and his own work on how humans "flock together" to explain why the technological ability to reach someone does not inevitably lead to increased connection. For those who seek a wider picture - a picture now critical for global success - Zuckerman highlights the challenges and the headway already made by attempts to bridge cultures through translation, cross-cultural inspiration and the search for new, serendipitous experience. Rewire offers a map of the innovations needed to more tightly connect the world

Book details

Book category Books in English Mathematics & science Science: general issues Impact of science & technology on society

• Full title: Rewire
• Author: Ethan Zuckerman
• Language: English
• Binding: Hardback
• Number of pages: 288
• EAN: 9780393082838
• ISBN: 0393082830
• ID: 01287064
• Publisher: WW Norton & Co
• Weight: 608 g
• Dimensions: 232 × 148 × 27 mm
• Date of publishing: 12. July 2013

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