Code: 01015191
Routledge Companion to Contemporary Brand Management
by Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management resear ... more
- Language:
English - Binding: Hardback
- Number of pages: 584
Publisher: Taylor & Francis Ltd, 2016
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326.74 €
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Book synopsis
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
326.74 €
- Full title: Routledge Companion to Contemporary Brand Management
- Author: Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
- Language: English
- Binding: Hardback
- Number of pages: 584
- EAN: 9780415747905
- ISBN: 9780415747905
- ID: 01015191
- Publisher: Taylor & Francis Ltd
- Weight: 1230 g
- Dimensions: 183 × 253 × 40 mm
- Date of publishing: 13. July 2016
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