Sales Technology / Najlacnejšie knihy
Sales Technology

Code: 01220021

Sales Technology

by Panagopoulos

This textbook is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it. In particular, the textbook begins by providing the reader with a detailed ... more

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Book synopsis

This textbook is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it. In particular, the textbook begins by providing the reader with a detailed discussion on the various technologies that are being used by sales organizations. It then provides an exhaustive review of the factors that might lead to effective sales technology implementation and presents a managerially relevant conceptual framework, which illuminates the mediating pathways from using the system to salesperson productivity.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

16.44 €

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