Semiotics of Animals in Culture / Najlacnejšie knihy
Semiotics of Animals in Culture

Code: 18644483

Semiotics of Animals in Culture

by Gianfranco Marrone, Dario Mangano

Giving to an animal a place among the "reigns" of nature means at the same time inserting it among the articulations of the social and among the institutions of culture . Semiotics has never avoided such a chiasmus, dealing from t ... more

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Book synopsis

Giving to an animal a place among the "reigns" of nature means at the same time inserting it among the articulations of the social and among the institutions of culture . Semiotics has never avoided such a chiasmus, dealing from the very beginning of its history with the problem of the languages of animals following the old admonition of Montaigne: it is not that animals do not talk, it is us who do not understand them. Recent researches in the field of the anthropology of nature and sociology of sciences and techniques allow to think about the Zoosemiotic issue in a different way. Instead of transplanting the language structures - gestures, LIS, etc. - for a semiotic study of the forms of the human and social sense, it seems more addressing to work on their discourse, that means on the actual interactions, communicative and scientific as well as practical and functional, between humans and non-humans. The book aims to investigate such an hypothesis called Zoosemiotics 2.0 working on several fronts and levels: · Anthropology · Languages of the image and visual representations, from art history to cinema · Old and new media. From literature to comics, from cartoons to TV documentaries but also advertising, music, Web and social networks. All those cultural products that talk about the role of human and non-human in society implicitly proposing (and in some way imposing) a form of articulation of such a relationship. · Food and feeding rites · Animalist, vegetarian and vegan movements · Philosophy: metaphysics, ethics, aesthetics

Book details

Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Semiotics / semiology

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