Shoppertainment / Najlacnejšie knihy
Shoppertainment

Code: 06811602

Shoppertainment

by Christine Cordt

The experience of making a purchase goes more and more§beyond the satisfaction of needs and is perceived by§consumers as a leisuretime activity. Shoppertainment has transformed the retail arena§and trained the consumer to expect ... more

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Book synopsis

The experience of making a purchase goes more and more§beyond the satisfaction of needs and is perceived by§consumers as a leisuretime activity. Shoppertainment has transformed the retail arena§and trained the consumer to expect to be entertained. §§This book aims to describe the development and growth§of shoppertainment as well as chances on its§expansion on the European and especially the Austrian§market.

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Management

58.53 €

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