Code: 12624973
Shopping Enjoyment
by Eva Schuckmann
Shopping Enjoyment bildet einen strategischen Ansatzpunkt für den stationären Handel, um sich von Anbietern des e-Commerce abzuheben. Auf der Basis eines theoretisch-konzeptionell fundierten Untersuchungsmodells werden in diesem B ... more
- Language:
German - Binding: Hardback
- Number of pages: 251
Publisher: Peter Lang AG, 2015
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Book synopsis
Shopping Enjoyment bildet einen strategischen Ansatzpunkt für den stationären Handel, um sich von Anbietern des e-Commerce abzuheben. Auf der Basis eines theoretisch-konzeptionell fundierten Untersuchungsmodells werden in diesem Buch der Einfluss geschäftspolitischer Maßnahmen des Handels auf Shopping Enjoyment und die Effekte hinsichtlich der kunden- und unternehmensbezogenen Erfolgsgrößen analysiert. Im Rahmen der empirischen Untersuchung wird außerdem untersucht, unter welchen Bedingungen die Wirkungszusammenhänge zwischen Shopping Enjoyment und seinen Determinanten stärker oder schwächer ausgeprägt sind.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
95.65 €
- Full title: Shopping Enjoyment
- Author: Eva Schuckmann
- Language: German
- Binding: Hardback
- Number of pages: 251
- EAN: 9783631650486
- ISBN: 3631650485
- ID: 12624973
- Publisher: Peter Lang AG
- Weight: 463 g
- Dimensions: 216 × 153 × 18 mm
- Date of publishing: 10. September 2015
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