Code: 35477901

Small Data

Name: Small Data
Brand: Booket
SKU: 35477901
Price: 12.83 EUR
Availability: BackOrder
Author: MARTIN LINDSTROM
ISBN: 9788423432332

by MARTIN LINDSTROM

Language: Spanish
Binding: Paperback
Number of pages: 288
Publisher: Booket, 2021
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Book synopsis

«Una visión fascinante sobre cómo los consumidores perciben los logos, los anuncios, las marcas y los productos.» TimesEn un mundo obsesionado por crear nuevas tendencias, el gurú del comportamiento neurológico del consumidor Martin Lindstrom ha desarrollado un método para conseguir lo que toda empresa desea: entender los deseos más profundos de sus clientes y convertirlos en productos, marcas o negocios innovadores.Contratado por las principales multinacionales, el autor observa unas trescientas noches al año a los consumidores en sus propios hogares. Y es que, como si de un Sherlock Holmes moderno se tratase, va acumulando pequeños datos acerca del día a día de sus anfitriones. Una observación que casi siempre le lleva a descubrir un deseo no satisfecho o no identificado que acaba formando los cimientos de algo nuevo. Pues el deseo se manifiesta de una forma u otra cientos de veces al día con incontables caras y apariencias.