Soap, Sex, and Cigarettes / Najlacnejšie knihy
Soap, Sex, and Cigarettes

Code: 01369992

Soap, Sex, and Cigarettes

by Juliann Sivulka

"Soap, Sex, and Cigarettes" examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising gre ... more

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Book synopsis

"Soap, Sex, and Cigarettes" examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

154.56 €

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