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Book synopsis

This book articulates the pervasiveness of and the possibilities provided by social media for business. It further details an action plan for organizations to adapt and thrive in today's social and digital era. The book also provides a toolkit of systems, strategies, and technologies that have been proven effective across the customer lifecycle, from marketing and branding to sales and customer service.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Social Business Imperative, The
• Author: Clara Shih
• Language: English
• Binding: Paperback
• Number of pages: 256
• EAN: 9780134263434
• ISBN: 9780134263434
• ID: 02791356
• Publisher: Pearson Education
• Weight: 340 g
• Dimensions: 153 × 228 × 14 mm
• Date of publishing: 13. April 2016

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