Code: 15627233
Social Media Performance Evaluation and Success Measurements
by Michael A. Brown Sr
Presents the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. This publication features coverage across a range of topics, ... more
- Language:
English - Binding: Hardback
- Number of pages: 206
Publisher: IGI Global, 2017
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Book synopsis
Presents the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. This publication features coverage across a range of topics, such as crisis communication, social networking engagement, and return on investment.
Book details
Book category Books in English Computing & information technology Digital lifestyle Internet guides & online services
215.20 €
- Full title: Social Media Performance Evaluation and Success Measurements
- Author: Michael A. Brown Sr
- Language: English
- Binding: Hardback
- Number of pages: 206
- EAN: 9781522519638
- ISBN: 1522519637
- ID: 15627233
- Publisher: IGI Global
- Weight: 785 g
- Dimensions: 229 × 152 × 19 mm
- Date of publishing: 30. May 2017
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