Code: 01214559

Soft

Name: Soft
Brand: Bloomsbury Publishing
SKU: 01214559
Price: 9.69 EUR
Availability: BackOrder
Author: Rupert Thomson
ISBN: 9781408833209

by Rupert Thomson

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Language: English
Binding: Paperback
Number of pages: 320
Publisher: Bloomsbury Publishing, 2012
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Book synopsis

The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder ...