Code: 06945877

Standardization and Localization of HRM in Western MNCs in Iran

Name: Standardization and Localization of HRM in Western MNCs in Iran
Brand: LAP Lambert Academic Publishing
SKU: 06945877
Price: 47.32 EUR
Availability: InStock

by Dena Ghotbi

Language: English
Binding: Paperback
Number of pages: 88
Publisher: LAP Lambert Academic Publishing, 2011
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47.32 €

RRP: 52.35 €

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Book synopsis

There is an expansive literature concerning the standardization vs. localization debate and HRM, but most are related to Western European and Eastern Asian countries. While there is a great amount of potential in the Middle East, the region is ignored by scholars due to the difficulty of access to these countries. This research examines the standardization and localization debate in one of the Middle Eastern countries: Iran. In fact, this dissertation tries to illustrate the circumstance of HRM in Iran and Western MNCs in Iran by using single case study which is done in Unilever. In other words, HRM in Unilever Iran is compared to the Western one (Unilever Benelux) to find out to what extent HRM in Unilever Iran is standardized or localized due to national context of Iran.