Code: 06801790

Starthilfe BWL

Name: Starthilfe BWL
Brand: Springer Fachmedien Wiesbaden
SKU: 06801790
Price: 46.86 EUR
Availability: InStock
Author: Jörn Altmann
ISBN: 9783519002703

by Jörn Altmann

Language: German
Binding: Paperback
Number of pages: 116
Publisher: Springer Fachmedien Wiesbaden, 1999
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Book synopsis

Die "Starthilfe BWL" bietet eine Einführung in die Denkweisen und Zielrichtungen der Betriebswirtschaftlehre. Der Überblick über ihre wichtigsten Fachgebiete erleichtert die Orientierung innerhalb der verschiedenen Spezialisierungsmöglichkeiten und bereitet die Entscheidung für ein betriebswirtschaftliches Studium vor. Die Darstellung setzt keine Vorkenntnisse des Lesers voraus. Die einzelnen Fachgebiete der allgemeinen und speziellen BWL werden in anschaulicher und verständlicher Art erläutert. Dabei werden insbesondere die Bezüge zur unternehmerischen Praxis im internationalen Wettbewerb verdeutlicht.