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Book synopsis

Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The purpose is to shed new light on scenarios and scenario-like thinking in organizations for managers at every level within a company. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

Book details

Book category Books in English Economics, finance, business & management Economics Economics of industrial organisation

• Full title: Strategic Foresight
• Author: Alfred Marcus
• Language: English
• Binding: Hardback
• Number of pages: 209
• EAN: 9780230611726
• ISBN: 0230611729
• ID: 04555893
• Publisher: Palgrave Macmillan
• Weight: 477 g
• Dimensions: 229 × 152 × 20 mm
• Date of publishing: 14. July 2009

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