Code: 37018783
Strategic Marketing
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give i ... more
- Language:
English - Binding: Paperback
- Number of pages: 600
Publisher: Oxford University Press, 2022
- More about this
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Book synopsis
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
Book details
101.17 €
- Full title: Strategic Marketing
- Subtitle: Creating Competitive Advantage
- Language: English
- Binding: Paperback
- Number of pages: 600
- EAN: 9780198856764
- ISBN: 0198856768
- ID: 37018783
- Publisher: Oxford University Press
- Weight: 1148 g
- Dimensions: 189 × 246 × 29 mm
- Date of publishing: 02. June 2022
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