Code: 22565903
Strategischer Erfolg durch User Experience und Mixed Reality: Management-Ansätze für die Live-Kommunikation
by Jana Bailer, Stefan Luppold, Maximilian Metzger, Max Mollenschott, Luisa Schüth, Stefan Luppold
User Experience ist ein wesentlicher Erfolgsfaktor f r digitale Gesch ftsmodelle, da sie das Nutzerverhalten signifikant beeinflusst - ebenso wie die Markenwahrnehmung, das Empfehlungsverhalten sowie die Kundenbindung. Mixed Reali ... more
- Language:
German - Binding: Hardback
- Number of pages: 260
Publisher: WFA Medien Verlag, 2019
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Book synopsis
User Experience ist ein wesentlicher Erfolgsfaktor f r digitale Gesch ftsmodelle, da sie das Nutzerverhalten signifikant beeinflusst - ebenso wie die Markenwahrnehmung, das Empfehlungsverhalten sowie die Kundenbindung. Mixed Reality ist die Verbindung von
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
95.32 €
- Full title: Strategischer Erfolg durch User Experience und Mixed Reality: Management-Ansätze für die Live-Kommunikation
- Author: Jana Bailer, Stefan Luppold, Maximilian Metzger, Max Mollenschott, Luisa Schüth, Stefan Luppold
- Language: German
- Binding: Hardback
- Number of pages: 260
- EAN: 9783946589211
- ISBN: 3946589219
- ID: 22565903
- Publisher: WFA Medien Verlag
- Weight: 493 g
- Dimensions: 216 × 153 × 21 mm
- Date of publishing: 12. June 2019
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