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Book synopsis

Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking...fast.

Book details

Book category Books in English Economics, finance, business & management Business & management

• Full title: Strategy Express
• Author: John Middleton, Bob Gorzynski
• Language: English
• Binding: Paperback
• Number of pages: 130
• EAN: 9781841127071
• ISBN: 1841127078
• ID: 01433423
• Publisher: John Wiley and Sons Ltd
• Weight: 152 g
• Dimensions: 173 × 126 × 8 mm
• Date of publishing: 03. March 2006

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