Code: 01433423

Strategy Express

Name: Strategy Express
Brand: John Wiley and Sons Ltd
SKU: 01433423
Price: 18.55 EUR
Availability: BackOrder
Author: John Middleton
ISBN: 9781841127071

by John Middleton, Bob Gorzynski

Language: English
Binding: Paperback
Number of pages: 130
Publisher: John Wiley and Sons Ltd, 2006
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Book synopsis

Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking...fast.