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Book synopsis

This book provides a thorough step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, the book is aimed particularly at managers in medium-sized businesses or in business units within larger companies. This book provides a thorough introduction to the concepts surrounding business strategy, enabling managers to develop their strategic thinking for business success. It includes practical examples to illustrate concepts as well as pro-forma planning sheets to record the results of the planning exercise as you go through.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Strategy from the Inside Out
• Author: Dominic Swords, Ian Turner
• Language: English
• Binding: Paperback
• Number of pages: 192
• EAN: 9781861521927
• ISBN: 1861521928
• ID: 05122882
• Publisher: Cengage Learning EMEA
• Weight: 181 g
• Dimensions: 205 × 147 × 7 mm
• Date of publishing: 29. August 1997

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