Code: 09211488
Strong Brands, Strong Relationships
by Susan Fournier
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upo ... more
- Language:
English - Binding: Paperback
- Number of pages: 436
Publisher: Taylor & Francis Ltd, 2015
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Book synopsis
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the fou
Book details
Book category Books in English Society & social sciences Psychology Occupational & industrial psychology
93.53 €
- Full title: Strong Brands, Strong Relationships
- Author: Susan Fournier
- Language: English
- Binding: Paperback
- Number of pages: 436
- EAN: 9781138786837
- ISBN: 1138786837
- ID: 09211488
- Publisher: Taylor & Francis Ltd
- Weight: 762 g
- Dimensions: 231 × 158 × 26 mm
- Date of publishing: 22. June 2015
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