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Book synopsis

This book offers a comprehensive exploration of innovation management and its applications in various business contexts, providing an overview and comparison of the most promising approaches. It covers key topics such as the innovation management process, change management in SMEs, and competitive intelligence. The book discusses benchmarking techniques and network innovation models, addressing how to harness both individual and organizational innovation potential. It also explores fostering motivation and creativity, developing an innovative culture, managing change, and leveraging benchmarking partnerships. Additionally, it includes discussions on network management, open innovation, outsourcing innovation functions, and acquiring market knowledge through consultancy services. Designed for business schools and industry professionals, this resource combines theoretical frameworks with practical case studies, making it an essential guide for implementing effective innovation strategies.

Book details

Book category Books in English Economics, finance, business & management Business & management Business innovation

• Full title: Structured Innovation
• Subtitle: Levers to Successful Innovation Beyond Benchmarking
• Author: Rupert A. Brandmeier, Florian Rupp
• Language: English
• Binding: Hardback
• Number of pages: 190
• EAN: 9783031761041
• ID: 46583156
• Publisher: Springer, Berlin
• Weight: 455 g
• Dimensions: 235 × 155 mm
• Published: 2024

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