Code: 12734082

Substitution oder Komplementarität?

Name: Substitution oder Komplementarität?
Brand: UVK Verlagsgesellschaft
SKU: 12734082
Price: 46.30 EUR
Availability: InStock
Author: Ursina Mögerle
ISBN: 9783867641746

by Ursina Mögerle

Language: German
Binding: Paperback
Number of pages: 482
Publisher: UVK Verlagsgesellschaft, 2009
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RRP: 49.55 €

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Zeitungen befinden sich schon länger in einer Strukturkrise, die sich in rückläufigen Nutzungszahlen äußert. Das Internet verzeichnet dagegen immer mehr Zugriffe. Dies haben Zeitungsverleger erkannt und in den letzten Jahren umfassende Online-Offensiven gestartet. Vor diesem Hintergrund befasst sich die Autorin aus einer Nutzerperspektive mit der Frage des Einflusses des Internets auf die Zeitungsnutzung. Mit ihrem interdisziplinären theoretischen Modell und der bislang größten Panelstudie weltweit in diesem Feld leistet die Autorin in theoretischer wie in empirischer Hinsicht einen grundlegenden Beitrag zur Medienkonkurrenzforschung.