Code: 01388367

Survey Methodology 2e

Name: Survey Methodology 2e
Brand: John Wiley & Sons Inc
SKU: 01388367
Price: 91.13 EUR
Availability: InStock
Author: Robert M. Groves
ISBN: 9780470465462

by Robert M. Groves, Floyd J. Fowler, Mick P. Couper

Language: English
Binding: Paperback
Number of pages: 496
Publisher: John Wiley & Sons Inc, 2009
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Book synopsis

Written by six nationally recognized experts in the field, this new edition covers the major considerations, both classic and newly developed, in designing and conducting a sample survey. Topical, accessible, and to-the-point, this update represents the state-of-the-science in survey methodology with a new focus on the increasing use of the internet for conducting survey research and the growing presence of mobile phones rather than landlines in residential homes.