Code: 06947184

Teoria do comportamento do consumidor

Name: Teoria do comportamento do consumidor
Brand: Novas Edicoes Academicas
SKU: 06947184
Price: 31.96 EUR
Availability: InStock
Author: Goncalves Migliato Daniele
ISBN: 9783639895094

by Goncalves Migliato Daniele

Language: Portuguese
Binding: Paperback
Number of pages: 72
Publisher: Novas Edicoes Academicas, 2013
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As pessoas, inseridas em uma sociedade que estimula cada vez mais o consumo, buscam, segundo as propostas de boa parte dos estudos, a satisfaçăo de suas necessidades através de produtos e serviços. O presente trabalho busca fazer uma revisăo bibliográfica acerca das principais correntes de pensamento que tratam do comportamento do consumidor: Economia Neoclássica, Economia Institucional e Marketing. Busca-se analisar seus principais aspectos e compreender a funcionalidade de estudar o Comportamento do Consumidor para cada uma dessas teorias.