Code: 20295390

Testing Business Ideas - A Field Guide for Rapid Experimentation

Name: Testing Business Ideas - A Field Guide for Rapid Experimentation
Brand: John Wiley & Sons Inc
SKU: 20295390
Price: 28.04 EUR
Availability: InStock
Author: David Bland
ISBN: 9781119551447

by David Bland

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A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Busin ... more

Language: English
Binding: Paperback
Number of pages: 368
Publisher: John Wiley & Sons Inc, 2019
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Book category Books in English Economics, finance, business & management Business & management

28.04 €

Full title: Testing Business Ideas - A Field Guide for Rapid Experimentation
Author: David Bland
Language: English
Binding: Paperback
Number of pages: 368
EAN: 9781119551447
ISBN: 9781119551447
ID: 20295390
Publisher: John Wiley & Sons Inc
Weight: 986 g
Dimensions: 243 × 187 × 18 mm
Date of publishing: 12. November 2019