Code: 12617724

Textsemiotik; Studien zu multimodalen Texten

Name: Textsemiotik; Studien zu multimodalen Texten
Brand: Peter Lang AG
SKU: 12617724
Price: 68.72 EUR
Availability: InStock
Author: Eva Martha Eckkrammer
ISBN: 9783631539101

by Eva Martha Eckkrammer, Gudrun Held

Language: German
Binding: Paperback
Number of pages: 202
Publisher: Peter Lang AG, 2006
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Book synopsis

Aktuelle Medientexte mutieren immer mehr zum visuellen Erlebnis. Durch die Ausbeutung der verschiedensten Zeichenressourcen werden den bildverwöhnten Konsumenten der Informationsgesellschaft Botschaften möglichst augenfällig, anziehend und eingängig vermittelt: diese grundsätzlich multimodale Textualität sollte für die Sprachwissenschaft eine Öffnung von der Textlinguistik auf die Textsemiotik bedeuten. Die Beiträge reflektieren mögliche theoretische und methodische Grundlagen dieser Disziplin in statu nascendi und zeigen anhand von kritischen Analysen unterschiedlicher Textsorten aus Print- und Bildschirmmedien, welche Verknüpfungsformen visueller und verbaler Code miteinander eingehen können und welche Funktionen, Bedeutungen und Ziele in der heutigen promotional text culture damit verbunden sind.