Code: 11017170
The Big Push
by Erika Wittekind, John V. Pavlik
Buyer beware Why do you really buy what you buy? Did you see a commercial for a cool mountain bike? Did your favorite celebrity wear a fantastic pair of shoes on the red carpet? Learn how products are advertised using all types o ... more
- Language:
English - Binding: Hardback
- Number of pages: 80
Publisher: Compass Point Books, 2012
- More about this
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Book synopsis
Buyer beware Why do you really buy what you buy? Did you see a commercial for a cool mountain bike? Did your favorite celebrity wear a fantastic pair of shoes on the red carpet? Learn how products are advertised using all types of media. And be aware of p
Book details
8.43 €
- Full title: The Big Push
- Subtitle: How Popular Culture Is Always Selling
- Author: Erika Wittekind, John V. Pavlik
- Language: English
- Binding: Hardback
- Number of pages: 80
- EAN: 9780756545185
- ISBN: 0756545188
- ID: 11017170
- Publisher: Compass Point Books
- Weight: 294 g
- Dimensions: 235 × 159 × 13 mm
- Date of publishing: 01. January 2012
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