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Book synopsis

'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive._'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing

• Full title: Cold Start Problem
• Subtitle: How to Start and Scale Network Effects
• Author: Andrew Chen
• Language: English
• Binding: Paperback
• Number of pages: 400
• EAN: 9781847942791
• ISBN: 1847942792
• ID: 39212676
• Publisher: Cornerstone
• Weight: 500 g
• Dimensions: 198 × 129 × 35 mm
• Date of publishing: 06. April 2023

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