Code: 46104565
The Customering Method
by Aarron Spinley
Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns ... more
- Language:
English - Binding: Hardback
- Number of pages: 302
Publisher: Taylor & Francis Ltd, 2024
- More about this
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Book synopsis
Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Betriebswirtschaft
179.72 €
- Full title: The Customering Method
- Author: Aarron Spinley
- Language: English
- Binding: Hardback
- Number of pages: 302
- EAN: 9781032845425
- ISBN: 1032845422
- ID: 46104565
- Publisher: Taylor & Francis Ltd
- Weight: 743 g
- Dimensions: 234 × 156 mm
- Date of publishing: 11. November 2024
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