Code: 12205771

Fundamentals of Digital Fashion Marketing

Name: Fundamentals of Digital Fashion Marketing
Brand: Bloomsbury Publishing
SKU: 12205771
Price: 40.16 EUR
Availability: InStock

by Clare Harris

Language: English
Binding: Paperback
Number of pages: 216
Publisher: Bloomsbury Publishing, 2017
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40.16 €

RRP: 42.33 €

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Book synopsis

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies. It examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.