Code: 14173890
Irrational Consumer
by TREVISAN
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational ... more
- Language:
English - Binding: Paperback
- Number of pages: 154
Publisher: Taylor & Francis Ltd, 2016
- More about this
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Book synopsis
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the gro
Book details
Book category Books in English Economics, finance, business & management Business & management Business strategy
73.83 €
- Full title: Irrational Consumer
- Author: TREVISAN
- Language: English
- Binding: Paperback
- Number of pages: 154
- EAN: 9781138274112
- ISBN: 9781138274112
- ID: 14173890
- Publisher: Taylor & Francis Ltd
- Weight: 264 g
- Dimensions: 158 × 232 × 14 mm
- Date of publishing: 09. September 2016
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