Code: 02966079
The Marking Enterprise
by Jean-Claude Thoenig, Charles Waldman
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls ... more
- Language:
English - Binding: Paperback
- Number of pages: 241
Publisher: Springer Palgrave Macmillan, 2006
- More about this
55.75 €
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Book synopsis
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
Book details
55.75 €
- Full title: The Marking Enterprise
- Subtitle: Business Success and Societal Embedding
- Author: Jean-Claude Thoenig, Charles Waldman
- Language: English
- Binding: Paperback
- Number of pages: 241
- EAN: 9781349280223
- ID: 02966079
- Publisher: Springer Palgrave Macmillan
- Weight: 363 g
- Dimensions: 235 × 155 × 14 mm
- Published: 2006
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