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Book synopsis

This book discusses how pleasure, as an emotional motivation, can play a leading role in improving the learning of new cognitive skills and abilities. Set in a research center orientated to innovate educative techniques for optimizing the learning process, this case study is focusing on the power of pleasure (joy) as a strategy to better the standard education systems in Argentina and beyond.This book is based on an efficient experiment known as "PANCOE" where pre-graduate students of tourism bachelor at the University of Palermo, Argentina, were subject to different pleasurable experiences mainly marked by eating, tasting dishes and non-alcohol drinks while cooking and kneading bread pieces. PANCOE aims to integrate the senses of students with their emotions, academic performance and the digital platforms. PANCOE devotes efforts to transform negative feelings like fear into positive ones like joy. As an outcome, students who had taken part in PANCOE not only obtained higher degrees but also completed their study with a bachelor degree. Therefore, PANCOE situates as a promising and interesting tourism education method to better the academic performance of low-grade students in tourism and to bring creativity to the tourism classroom for all students.

Book details

Book category Books in English Society & social sciences Education Teaching skills & techniques

• Full title: The Role of Pleasure to Improve Tourism Education
• Author: Maximiliano E. Korstanje, Alejandra Zuccoli
• Language: English
• Binding: Hardback
• Number of pages: 127
• EAN: 9783031215797
• ID: 41908444
• Publisher: Springer, Berlin
• Weight: 409 g
• Dimensions: 235 × 155 × 13 mm
• Published: 2023

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