Code: 25509078
Touch
by JORG DIETZELL
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "the new luxury". So what does that mean for brands, established or new? How do you create a seamless brand experience a ... more
- Language:
English - Binding: Paperback
- Number of pages: 152
Publisher: Marshall Cavendish International (Asia) Pte Ltd, 2020
- More about this
13.95 €
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Book synopsis
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "the new luxury". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one
Book details
Book category Books in English Economics, finance, business & management Economics
13.95 €
- Full title: Touch
- Author: JORG DIETZELL
- Language: English
- Binding: Paperback
- Number of pages: 152
- EAN: 9789814868525
- ISBN: 9814868523
- ID: 25509078
- Publisher: Marshall Cavendish International (Asia) Pte Ltd
- Weight: 286 g
- Dimensions: 141 × 215 × 16 mm
- Date of publishing: 15. May 2020
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